leadership lab deep canvassing

newsletter. The biggest gift you can give someone whose mind you want to change is a supportive environment that lets them think about their experiences and how those experiences affect their opinions on issues. Over the past few years, deep canvassing has been adopted by some progressive activist groups looking to not only change minds when it comes to policies on immigration and LGBTQ rights, but also to reduce prejudice toward these groups. Both were on display during many of the canvass conversations I observed, including the one with Nancy, the woman who moved to a five from a 10 after watching the opposition video. Then theres the duration and longevity of the impact. Volunteers who dont have a specific election or issue they wish to canvass on can use a listening script. Dave and C Deep Canvass Conversation One of the first times I felt successful on a canvass was when I got to Hs house, on a cul-de-sac of nicer []. Kalla says some people came away from the canvasser feeling very differently and some people not so much at all. Its up to volunteers to add specific candidates, districts, elections, or geographically-specific voting information to our templated #KnockEveryDoor scripts. Among those who started the conversation, there was a 7 percentage point increase for granting legal status to people brought to the US as children, he says, for example. And now, a new peer-reviewed study a series of three placebo-controlled field experiments soon to be published in American Political Science Review replicates the findings and gives us new insights into the conditions for lasting opinion change and reductions in prejudice. The Leadership Lab, provides a much needed road map for that change.", Hap Klopp, Founder of The North Face, Professor of Entrepreneurship and Innovation at Hult University " The Leadership Lab rightly shines a white hot spotlight on the need for 21st century leaders to be thinking about gender and provides a valuable snapshot on how to get . Third, we will help volunteer teams do data entry for volunteers. LaCour and an advisor, political scientist Donald Green at Columbia University, published the findings in Science in 2014. It is a landmark study, according to Elizabeth Paluck, a psychologist at Princeton University who was not involved with the work. Though most political canvassing today is focused on mobilizing supporters, an increasing number of researchers, think tanks and campaign operatives have turned their attention to persuasion in the last few years, says Columbias Donald Green. But Science retracted the study five months later, after the lead author couldnt produce his data and admitted to lying about aspects of the experiments design. The effort helped defeat the anti-L.G.B.T. Though there was currently no ballot measure in Los Angeles to worry about, there was a palpable urgency to the Leadership Labs work. Volunteers will be responsible for localizing the script they wish to use. Sharing narratives gets around that: The persuasion happens because in talking about themselves, the voters realize a more tolerant attitude is consistent with their self-image. Then volunteers from SAVE, an LGBT advocacy organization based in Florida, visited half of the 501 people who responded and canvassed them about an unrelated topic, recycling. He ran a phone program in the 2020 general election that canvassed over 15,000 people in battleground states, and also led the deep-canvassing phones program in support of the Minneapolis public safety charter amendment in 2021. Theres no difference regarding who you can speak with in a deep canvass. LaCour denied the misconduct in a statement to The New York Times last year. hide caption. At the Leadership Lab's two-hour pre-canvass training that morning, volunteers were warned about "fake 10s," people who think of themselves as against discrimination many of them Democrats . This doesnt mean that you all confront that person at once. To learn more read the Leadership Labs Deep Canvassing Primer. Were out talking to voters about an important issue Fleischer began, only to have Nancy excuse herself and walk away. Fleischer has an unwavering confidence in his ability to persuade most people to be more empathetic and less prejudiced, and his optimism is shared by progressive groups who train with him. Im a campaign person; youd do anything for 3.5 points, says Fran Hutchins, the deputy director of the Equality Federation who worked on deep canvassing efforts reported in the new study. He had lied to us. Were a progressive country, but were also a voting-suppressed country. I think people dont talk enough about the focus on persuasion we had, because the story line became, Oh, they won because turnout was so high.. It was only in his 20s that he started to tell his folks the truth, and he started making the transition to living as a man. They, along with Yale statistician Peter Aronow, discovered that LaCour's work was almost a complete fabrication. "He kept saying high school is hard for everybody. Betsy Levy Paluck, an associate professor at Princeton who studies bias, believes the study will have broad implications for those in her field. Theres still a script, but its designed to help the canvasser build a good rapport with a voter. "We had a certain sense of responsibility.". Our organizing philosophy was outlined in the book Rules for Revolutionaries: How Big Organizing Can Change Everything which was co-authored by Becky Bond, one of the volunteer chief organizers at #KnockEveryDoor and featuring stories about several other co-founding staff and volunteers who worked together on the Bernie Sanders 2016 presidential campaign, including Texas Zack Malitz, Hannah Fertig, Lynn Hua, Sam Ghazey, Cole Edwards, Kenneth Pennington, Hector Sigala and Max Cotterill. They may come in organically through the website. He calls it "deep canvassing. Volunteers who want to work on an election happening in their community or a nearby community will have the option to use a fill-in-the-blank style voter ID or GOTV script. Previous research, though, including a study of teenagers in an Outward Bound program assigned to either mixed-race or all-white groups, suggested that lasting prejudice reduction happened after weeks of regular contact. Even as Trump was talking about the caravan, we see that Republicans in our study are moving.. Treat it like the most normal thing in the world. It was an important study: Not only has social science found very few strategies that work, in experiments, to change minds on issues of prejudice, but even fewer tests of those strategies have occurred in the real world. And then we continue to ask open-ended questions based on what they just told us. The idea is that people learn lessons more durably when they come to the conclusion themselves, not when someone bitch-slaps you with a statistic, Fleischer said. LaCour appeared to be breaking new ground, showing that one brief but memorable interaction could reduce prejudice. These deep conversations, I suspect, may be more cost-effective in the long run because the impacts are durable, Serrano says. Eager to know if his abortion canvassing was persuasive, Fleischer asked Broockman and Kalla to measure it. Its too bad that the takeaway was that only gay people could persuade people about gay marriage, Broockman says about LaCours retracted study. Namely: Its larger, and it targets more issues, both trans rights and policies protective of undocumented immigrants. If marriage was the most valuable thing in their own life, wouldnt they also want their gay friends or gay people to experience it, too?. We have worked for candidates and causes, big and small, all across the country. Nancy Williams, right, who is transgender, talks with a voter as part of a canvassing effort in Los Angeles. Do you have a script? This is the You Are Not So Smart Podcast. "It was a really ingenious test of the change. Most people have been judged because of gender, race or some other issue. An IE may ask its volunteers to canvass via #KnockEveryDoor. As part of the LA LGBT Center's groundbreaking Leadership LAB team, he helped create the original deep canvass approach. People are what makes Advancement advance. Share on Facebook We trained our volunteers to connect with voters at the door on a personal and values level, not to talk at them with scripted talking points. Fleischer began getting the sense that just talking and listening to people was making them more accepting of same-sex marriage. Had it all been wishful thinking? All Muslims are often blamed for single acts of terror. While a discussion of transgender rights can trigger deeply ingrained feelings about sex and gender roles, the issue is also a fairly recent political consideration for many people. If he had his way, Fleischer would knock on doors with a golf ball. In 2014, Fleischer and his team modified their canvassing work to persuade and mobilize voters by phone. Theres a smaller finding nestled in Broockman and Kallas new paper, one that might not make headlines but is worth thinking about. But sometimes the gulf between the volunteer and the voter can seem insurmountable. Topping and dozens of other canvassers were a part of that 2016 effort. That means canvassing is much more about conversational skill rather than identity. Leadership Lab-trained volunteers were found to be successful at reducing transgender prejudice in front-door conversations, the effects persisting months later in follow-up surveys. Fleischer is especially interested in learning whether deep canvassing can affect peoples thinking on two issues racial prejudice and abortion rights. Which is to say: Republicans assume Democrats dislike them more than they actually do, and vice versa. This toolkit is full of useful links to materials they have developed and shared including Climate Action Scripts online and in person, Script Iteration Examples and lots of training resources. Cutting edge political science research shows that canvassing is one of the most effective tactics in an activists arsenal (to read more about this, check out Deep Canvassing 101). As Fleischer returned to the discrimination she had faced, Nancy paused and said, It felt terrible. A few minutes later, when he asked her if she saw a connection between your experience and how you want to treat transgender people, she said she did. Fleischer asked her to rate that support on a scale from zero to 10. "Canvassers asked people to talk about a time they were treated differently. The Leadership Lab has honed the deep canvassing method through years of intensive, in-house analysis of their work ( Denizet-Lewis, 2016 ). She told voters about her own transgender child, Jie, now an adult. That is just not what we are trying to do here, he says. Its a type of conversation thats closer to what a psychotherapist might have with a patient than a typical political argument. Through the power of a year-long, cohort experience, your leaders connect with and discover alongside others. (Its hard, he adds, to directly compare the two papers, though, since the 2016 effort focused a bit more on combating prejudice, and this one more so on policy. Jackson grew up as a girl, but he knew even when he was 5 or 6 that he was really a boy. It was an enthusiastic knuckle-thump, the kind that arouses suspicion from dogs in yards halfway down the block but, crucially, can also be heard by humans watching cable news at high volume. 2. Who can you reach with a deep canvass? He likes to say that he has been talking to people who disagree with him since he was 4. The Leadership LAB of the Los Angeles LGBT Center trains people in canvassing techniques aimed at reducing prejudice. Since then, Matthew has organized around disaster relief in Houston after Hurricane Harvey, and worked as a regional field director for the Bernie Sanders Campaign in Northern Nevada. There were days it was just hard to face that and everything that I was going through with my transition at the time. Just dive in. "There's something special about caring about why [people] feel the way they do. Dont try to change someones mind alone. Each week, we explore unique solutions to some of the world's biggest problems. Script structure used to guide SURJ-NYC deep canvassing conversations on reparations, A Qualitative Examination of Dialogical Elements in Anti-Racist Deep Canvassing Conversations, 2021 (Journal article see fig. Taken advantage of us. How much does a deep canvass program typically cost? Neighbours United, formerly known as West Kootenay EcoSociety, developed their script over 1.5 years of script iterations, building off the learnings of many other deep canvasses and organizations, notably Montana Engagement Partnership, and in collaboration with the New Conversation Initiative, with support from Yale Program on Climate Change Communications. Well use these conversations at the door to engage people who are currently sitting out elections, to recruit the people who are already with us to volunteer, and to persuade people who supported Trump but have a shared interest in our agenda of racial and economic justice. Its not about listing facts or calling people out on their prejudicial views. No, Im sorry, she said. Deep Canvassing Workshop 2022 Medicare for All Strategy Conference, HealthCareNow, 2022 (see example from 48:40 mins), Peoples Action Institute Deep Canvass Script, 2020, Peoples Action Institute (Report see pgs 8-9), Insights from Deep Canvassing: Proven Scripts for Transformational Outreach, The New Conversation Initiative, Netroots Nation, 2022 (Video), How We Can Reduce Prejudice with a Conversation, David Fleischer , TEDxMidAtlantic, 2017 (Video 16:51 mins), Unpacking Deep Canvassing, Indivisible, 2022 (Video See marriage equality example at 5:42 mins), Deep Canvassing: Changing Voters Minds Through Conversation, Leading Change Network, 2018 (Video 1:32:42 mins). Massachusetts voters could choose to keep or throw out a law that banned discrimination based on gender identity. At Vox, we believe that everyone deserves access to information that helps them understand and shape the world they live in. To test whether transphobia could be overcome during a face-to-face encounter, Broockman and Kalla measured a 2015 canvassing effort in Miami by volunteers from the Leadership Lab and SAVE, a local L.G.B.T. On the issue of transgender rights, the woman seemed mostly supportive but stopped at a nine. The canvassers then ask if the voters know anyone in the affected community, and ask if they relate to the persons story. It does seem as though the two-way nature of the conversations is essential for the canvassing technique to work. Though Fleischer prefers talking to voters face to face, he isnt opposed to sequestering volunteers in a phone bank to help L.G.B.T. But why? Broockman and Kalla point to Leadership Lab canvassers ability to engage voters in two prejudice-reduction behaviors at the door: perspective taking (the ability to empathize with anothers experience) and active processing (deep or effortful thinking). He continues to lead on integrating deep canvassing into powerful and leaderful field programs while hiking and shooting hoops in his free time. Broockman points out that this graph shows the impacts of deep canvassing among all people who came to the door to answer the canvassers questions. Modern political campaigns have focused mostly on communicating with people who already agree with them and turning them out to vote, Fleischer says. Its this nonjudgmental exchanging of narratives that Broockman and Kalla think is the key ingredient in how deep canvassing works. Thats not known.). One of the highest impact and lowest cost strategies for building power in our communities and taking back our democracy is to radically increase the number of conversations between volunteers and voters.
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